Popular destination on the internet, according to a technology firm that tracks online activity.
In an analysis of web traffic this year, storage software company Cloudflare found that TikTok was the most visited website and most widely used social media platform. Cloudflare’s ranking is based on how much web traffic a site generated in 2021.
Chinese startup ByteDance launched TikTok in 2016. The platform got some attention a year later when it bought rival app Musical.ly, and its popularity began surging in the U.S. in 2020 with notable videos including one that showed Idaho resident Nathan Apodaca skateboarding and drinking Ocean Spray cranberry juice while listening to Fleetwood Mac.
Yet while TikTok steadily grew, the platform never rose higher than No. 7 in web traffic, according to Cloudflare. That changed in 2021.
“It was on February 17, 2021, that TikTok got the top spot for a day. Back in March, TikTok got a few more days and also in May, but it was after August 10, 2021, that TikTok took the lead on most days,” Cloudflare’s João Tomé and Sofia Cardita wrote in the blog post.
Cardita and Tomé said Google took over as the top website a few times in October and November, but TikTok dominated on most days including on Thanksgiving and Black Friday.
Rounding out the top 10 most visited internet sites in 2021, according to Cloudfare:
After TikTok, the top 10 most visited social media platforms this year were:
Meta Platform’s Facebook remains by far the most widely used social network, with 2.9 billion monthly active users as of September and 1.9 billion daily users, the company’s regulatory filings show.
According to Cloudfare, more than 1 billion users sign on to scroll TikTok monthly, many of them children and teenagers. The platform has also quickly become integral in advancing the careers of some of today’s most visible entertainers, including Lil Nas X.
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