MTN is rebranding itself, unveils new logo different from its old yellow, blue and white logo.
MTN is rebranding its corporate identity. The mobile telecommunications company announced it is rebranding after unveiling a new logo.
Officially, MTN rebrands on 27th February, 2022 in a ceremonial ushering in of its new brand identity. This move, the company says is part of its transitioning from a telecommunications company to a technology company.
MTN got a new black logo, dropping its corporate yellow, blue and white logo. This has been submitted to the Companies and Intellectual Property Commission for vetting and approval.
MTN noted the following in an official announcement,
“MTN Group’s Ambition 2025, aimed at “Leading digital platforms for Africa’s progress” has ushered in a new look that is aligned to our evolution from a telecommunications company to a technology company underpinned by one simple, consistent, yet striking brand.
“Our commitment and focus to accelerate Africa’s progress sees MTN revealing a refreshed brand identity and campaign from 27 February. The campaign is inspired by an insight that doing is a bridge between can and done, because all progress comes from action.”
MTN’s chief sustainability and corporate affairs officer Nompilo Morafo disclosed that MTN’s rebranding is part of their evolution from a telecommunications company to a technology company.
He said “Our commitment and focus to accelerate Africa’s progress sees MTN revealing a refreshed brand identity and campaign from 27 February.”
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